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Profit margin calculator

Compare margin and markup or find a selling price for a target margin.

Unit economics
40.00%
Gross margin on selling price
Profit per unitUSD 40.00
Markup on cost66.67%
CostUSD 60.00ProfitUSD 40.00

Profit = selling price − cost. Margin = profit ÷ selling price × 100. Markup = profit ÷ cost × 100.

Two decimal places; no conversion.

Two decimal places for money. Profit can be negative; cost and price cannot.

Processed on your device

How it works & useful details

Formula & assumptions

Profit is selling price minus the cost you enter. Margin divides profit by selling price; markup divides it by cost. Zero denominators are undefined. Target mode rounds the price UP to cents to reach at least the chosen margin below 100%; target mode requires a positive cost. This is gross unit pricing, excluding costs and taxes you have not included.

Local planning workspace

These tools are planning aids, not financial, tax or legal advice. Values stay in this page. Nothing is sent, saved to your records or fetched from external services.

USD, EUR, GBP, CAD and AUD are labels with two decimal places. There is no currency conversion. Enter decimals with a dot and no commas. Money inputs are limited to 1 billion units; calculated amounts to 10 trillion. Rates are supplied by you, with up to four decimal places.